We create engaging posts and videos that highlight you and your office and publish them to the platforms that are going to benefit you the most. Boring text-only posts aren’t enough anymore. Your amazing practice needs to shine! We can also run ads for you. Do you know where you should spend money? Facebook? Instagram? Twitter? We can help you figure it out. Posting informational tidbits and videos to your social profile can set you up as the expert in your field. The goal is to put out great content, generate excitement among your followers, and drive leads. Social media isn’t just social anymore, it’s business. Our advice is to have fun with it and your patients, but take it very seriously.
Google Business Profile
Reviews are powerful. The overwhelming majority of consumers consider reviews with nearly the same trust as a personal recommendation from a close friend. This means that you need to be asking for reviews on a consistent basis to keep them current and help potential patients see your office as a thriving practice that they can trust. Asking for reviews in conversation while a patient is standing in your office can be difficult. Tru North is here to help with our review platform. Inside your dashboard you can personalize your request, choose how quickly a patient gets a request after they leave your office, choose your preferred posting platform, choose email or text, choose to automatically post a great review, get notified without automatic posting about a negative review, and more.
A note about reviews: you’re going to get negative reviews and that’s okay. You need, however, an overwhelming majority of positive reviews to offset those few negative ones. Always respond to reviews. If it’s positive, say thank you. If it’s negative, address it professionally and courteously. Ignoring it will not make it go away and leaves too many unanswered questions for inquiring minds.
SEO (Search Engine Optimization)
Videos are a great way to introduce yourself to your prospective patients before they’re ever in your office. Videos that describe your why, not sound like a sales video will engage and influence your audience. They are also excellent for SEO and are much more effective in boosting your rankings with Google than text alone.
Videos are also important when it comes to learning. Classrooms across the country use video to present information and you can learn about nearly anything on YouTube. You establish yourself as the expert in your industry with videos that are informative and highlight your practice with a look and feel that is uniquely you